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The Power Of Finding Your Business Sweet Spot

by Uma
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The Power Of Finding Your Business Sweet Spot

By Rachana Adyanthaya, a Women’s Leadership & Development Consultant

When starting a business, being different can make you stand out. But how do you do that? Well, here’s where “niching,” comes in, and it’s like your secret weapon for success.

Niching is like focusing a camera lens. It means picking a group of people you really want to help and then giving them exactly what they need. It’s like becoming a superhero for a small group of people instead of trying to save the whole world.

Here’s why finding your niche is so important:

  1. When you niche, your message becomes very clear. It’s like saying, “Hey, I know what you’re going through, and I can help!” People love that because it feels like you’re talking directly to them.
  1. When you’re the expert in something, people trust you more. Think about it – if you have a toothache, you want to see a dentist, not a plumber! Niching makes you the go-to person.
  1. When you niche, you’re like a big fish in a small pond instead of a tiny fish in a huge ocean. You have less competition, which means you can be a big deal in your niche.

What Happens When You Don’t Niche?

Not niching is like trying to be everything to everyone, and it can be a mess.

  1. It can leave you feeling lost. You might end up feeling confused and tired because you’re doing too much. . When you try to speak to everyone you are not really speaking to anyone.
  1. You have no clear identity: Your business might seem like a puzzle with missing pieces. People won’t get what you’re about and are left feeling confused.
  1. Open to price battles: Without a niche, you might start competing on price, trying to be cheaper than others instead of showing your unique value.

Signs You Need to Find Your Niche?

– Your message doesn’t click with people, and they seem confused.

– You’re competing with tons of others, and it’s tough to stand out.

– You’re helping all sorts of people, and there’s no common thread.

A significant sign is when you’re getting clients or customers who aren’t a good fit for your business. If you find yourself constantly pivoting or shifting focus, it might be time to revisit your niche. It’s about honing in on what truly sets you on fire.

Niching Doesn’t Mean Forever

Niching isn’t a forever thing. As your business grows, you can adjust your niche or even try new ones. It’s about staying true to who you are while adapting to what your customers need.

Simple Tips to Find Your Niche

  1. Know What Excites You: Find what you love doing because that’s where your niche might be. If you are good at many things, choose one and start there.
  1. Think About Your Customers: Understand what problems they face and how you can help. This is key. Too often, entrepreneurs starting out think soley about their offering instead of the results their clients want.
  1. Start Small: Focus on a small group first. Research and test the waters. Become their expert, and then think about expanding.
  1. Deliver Extra Value: Always give more than people expect. That’s how you keep people coming back and raving about you.

About the author:

Rachana, a Women’s Leadership & Development Consultant, helps women entrepreneurs to grow their businesses while staying true to their values. Her new program, the Founders Launch, dives deep into mindset fundamentals for aspiring entrepreneurs and more.

Rachana Adyanthaya helps  women develop and scale their business by providing a deep dive into their values, goals to ensure they align with their strategy and execution.  Combining  mindset and leadership skills with her own corporate and finance experience.  She also incorporates business etiquette to ensure that the brand always delivers its message on point. Additionally, she works with law firms and medium sized teams to grow and develop the team and ensure cohesion . She is also developing a course called the founders launch which is aimed at those who are just starting out on their entrepreneurial journey or those who are stuck in their existing business and don’t know where to turn.

Rachana was born and raised in England, resides in Virginia, USA, and is of Indian heritage. This diverse background has heightened her awareness and knowledge of etiquette as a means of showing respect and courtesy to others. Rachana provides her clients with career-enhancing performance coaching and etiquette. The result is quite unique. She appreciates the delicate balance and impact of juggling a competitive, determined spirit with the subtle but necessary qualities of empathy, kindness, and respect for others. She firmly believes that by aligning her clients to their core values in order to reach their goals is not only highly effective but the building blocks of a successful and happy life. Her coaching enables those she serves to gain the edge needed to reach their next-level success goals without compromising their integrity. She draws on her background of working for “magic circle” law firms, top tier investment banks and her sporting contributions. Rachana has represented the England national team in lacrosse to compete and hold medals in 2 World Cup Lacrosse Championships. These experiences have enabled her to hone skills and a mindset that translates to all areas of her life.  Skills such as the ability to gain rapport, work effectively within teams and communicate effectively under pressure…..to name a few!

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