Home News Marketing vacancies reach record breaking heights
Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Marketing vacancies reach record breaking heights

by wrich

Vacancies for marketing professionals continued at record breaking levels throughout 2021 as the UK recovered from the pandemic, with jobs up 130% on 2020 and 43% on 2019. That’s according to new research from the Association of Professional Staffing Companies (APSCo), the trade association for the professional recruitment sector.

The data, provided by business intelligence specialist Vacancysoft reveals that when broken down by functional area, digital remained the single largest specialist marketing area, showing a year-on-year increase of 113.5%. This is perhaps unsurprising given the surge in technology, propelled by Covid- 19. However, APSCo’s data reveals that it was management roles within marketing that had the largest annual uplift, with volumes up 165% year-on-year.

When making comparisons across regions, London remained the most dominant last year accounting for 58% of marketing vacancies across England and Wales and experiencing an uplift of 134% year-on-year. However, the fastest growing region was the West Midlands, with an increase of 168.6% on 2020 figures. In contrast, the East of England experienced the smallest year-on-year growth (96%).

Elsewhere, the third sector experienced the biggest surge in marketing recruitment, undergoing a huge post-lockdown increase of 202%. As a result of this sharp rise, one in ten marketing vacancies are now not-for-profit. In contrast, the healthcare sector experienced the smallest year-on-year increase (up 63%).

Ann Swain, CEO of APSCo comments:

“2021 saw marketing vacancies reach all-time highs, which was extremely encouraging for the sector and its journey to recovery. However, with skills shortages rife, businesses must not only consider investing heavily in upskilling and reskilling internally, but also look to external expertise to ensure they have the right people to continue to grow post-pandemic. And professional staffing companies will be a key tool to ensure companies can do just this.”


You may also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More